Want More Local Customers? Here’s How Shellharbour Businesses Are Showing Up First on Google

What is a location page?

A location page is a dedicated page on your website that provides detailed information about your business’s presence in a specific area or suburb. It typically includes your local address, contact details, service offerings, a map, and references to nearby landmarks or suburbs. The goal is to help local customers find and contact you easily, while also helping your business appear in local Google searches like “plumber in Shellharbour” or “café near Shell Cove.”

Why should you have location pages?

If your business services multiple suburbs around Shellharbour—such as Flinders, Warilla, Mount Warrigal, Barrack Heights, or Shell Cove—consider creating a dedicated page for each suburb. This allows you to target hyperlocal search terms like “electrician in Flinders” or “childcare centre near Shell Cove,” which often face less competition and convert better. These pages can highlight suburb-specific services, testimonials from local customers, and unique features relevant to that area. Google rewards websites that serve precise local intent, so the more relevant your content is to each suburb, the more likely you are to appear in searches from people right in those neighbourhoods. There are also other benefits, including:

You'll appear in Local Search Results

When people search for:

• “Plumber in Shellharbour”
• “Hair salon Shellharbour Square”
• “Mechanic near Shellharbour City Centre”
• "Website design in Shellharbour"

…a well-optimized location page can help you show up in Google’s local results and Google Maps, attracting customers in and around Shellharbour, Barrack Heights, Warilla, or Oak Flats.

You'll build Local Relevance & Trust

Shellharbour residents are more likely to trust and click on businesses that look local. A strong location page with:

• Local landmarks (e.g., Shellharbour Village, Killalea Reserve, Stockland Shellharbour),
• Locally relevant images,
• Real staff photos,
• Region-specific services

These items help Google and users know you’re genuinely based in Shellharbour.

You'll Improve User Experience

When potential customers land on your Shellharbour page, they should easily find:

• Your local address, contact details, and hours
• Services available at that location

This convenience increases engagement and lowers bounce rate—both good for SEO.

You'll be able to use more Long-Tail, Hyperlocal Keywords

On your location pages, you can include keywords like:

• “Physiotherapist Shellharbour City Centre”
• “Dog grooming near Shell Cove”
• “Emergency electrician Barrack Heights”

These long-tail terms often convert well and face less competition, especially in a region like Shellharbour.

Best Practices for Location Pages

If you're interested in getting more customers for your business, Contact All Design by Lisa.