Should websites have a separate page for each service?

I'm often asked: Do I really need a seperate page on my website for each service that I offer?

The answer is Yes, you should have a separate page for each service—especially if you want your website to attract more customers and rank better on Google.

Here’s why:

1. Better Search Engine Rankings (SEO)

Each service page can target specific keywords, making it easier for people to find you when they search online. Search engines like Google rank websites higher when each service has its own page. For example, if someone searches “website design near me,” or "website development near me" having a dedicated page for "Websites" that describes your website design and website development service increases your chances of showing up.

2. More Professional and Clear

It shows you’re an expert in each service, not just doing a bit of everything. Visitors can quickly find what they need without digging through a long list.

3. Increases Enquiries

Focused pages with clear info, photos, and a call-to-action (like a quote form or phone number) make it more likely that people will contact you.

4. Easier to Share or Promote

You can link directly to a specific service in ads, social posts, or emails—sending people straight to what they’re interested in.

5. Builds Trust with Customers

Clear, detailed service pages help potential customers understand exactly what you offer, how it works, and why you're the right choice. It makes you look more reliable and experienced.

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Service pages can also be developed into a navigation menu list with drop down link to allow users to easily access each page.

If you're interested in adding Service pages to your website, or getting a new website with service pages, Contact All Design by Lisa.