Your website is often the first impression potential customers have of your business. A professional, modern, and functional website can boost credibility, generate leads, and help your business get found on Google. But how do you know when it’s time for a redesign?
Here are five key signs your business website may need an update.
If your website feels old-fashioned or doesn’t reflect your brand’s current image, visitors may assume your business is behind the times. Modern web design prioritises clean layouts, professional visuals, and mobile-friendly design. A fresh, updated website helps build trust with potential customers and sets you apart from competitors in Shellharbour, Wollongong, and the wider Illawarra region.
Over 60% of website traffic now comes from mobile devices. If your site isn’t responsive or struggles on smartphones and tablets, you’re likely losing visitors — and potential leads. A redesign focused on mobile-first web design ensures your website works seamlessly across all devices, improving both user experience and search engine visibility.
Visitors expect fast-loading websites. If your pages take more than a few seconds to load, people will leave before seeing your content. Slow websites also negatively impact your ranking on Google. A redesign can optimise images, streamline code, and improve site speed, helping your business perform better online.
If visitors can’t quickly understand what your business offers, they may leave to find a competitor. Dedicated service pages, clear headings, and well-structured content help communicate your offerings effectively. A redesign allows you to showcase each service, highlight your specialties, and improve local SEO, making it easier for customers to find you online.
Ultimately, your website should help your business grow. If you’re not getting enquiries, bookings, or calls through your site, it’s a sign that design, content, or calls-to-action aren’t working. A redesign focuses on conversion optimisation — clear buttons, forms, and strategically placed information to encourage visitors to take action.
If you’re noticing any of these signs, it may be time for a professional website redesign. A modern, mobile-friendly, and SEO-optimised website can boost credibility, attract more local customers, and generate consistent leads for your business in Shellharbour, Wollongong, and across the Illawarra.
At All Design by Lisa, we specialise in creating high-performing websites for local businesses, combining clean design, local SEO, and conversion-focused strategy to help you get found online and grow your business.
